Surge to Host 500 Guests in New Downtown Venue

A new nightclub named Surge opens Friday at 350 First Avenue N. in downtown St. Petersburg.

The two-story venue across from Williams Park will hold approximately 500 people. It replaces Siren, which opened on Feb. 5 of this year and operated for nine months. The address has changed hands multiple times in recent years. Ringside Café occupied the space for more than three decades before closing in December 2023. Opulence was announced as the replacement in August 2024 but was followed by Siren.

Denise Rizzica and Jeff Curtin are the new operators. They are shifting the format from electronic dance music to live bands and retro hits. Curtin previously operated bars in Largo and Palm Harbor. He also performs with Risky Business, an 1980s tribute band that tours the country. The duo selected the location because of its existing stage and layout. No major renovation is required for the transition.

The owners plan to add posters and decorations to create a 1980s atmosphere. They will also install professional sound equipment. Curtin stated that the necessary infrastructure is largely in place. The venue will initially operate Thursday through Saturday. Admission is free for the opening weekend, which includes Friday and Saturday. The first month will function as a soft opening to allow the team to refine operations.

Live performances are central to the new business model. The Spazmatics, another 1980s tribute group, are scheduled to play the grand opening on Dec. 5. The owners intend to book local bands and touring acts. Rizzica said the goal is for the venue to become part of the downtown community. She noted that it should not be just another late-night destination.

The operators also plan to use the space outside of traditional nightclub hours. They are considering live-band karaoke, sports watch parties, and bingo. Family-oriented gatherings are under consideration, including a Christmas event where children can meet Santa Claus. A restaurant is also in the planning stages. The building already contains a kitchen, but it requires upgrades before food service can begin.

The musical focus will differ from its predecessor. While Surge will include some older electronic music and techno, the primary emphasis will be on 1980s sounds. Curtin said this shift distinguishes the new venue from Siren, which focused on house, techno, and dubstep.